The Middle-east Telecom Operators Should Invest in Telecom Kiosks – Here is Why
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Certain facts and figures pertaining to Saudi Arabia and UAE
Saudi Arabia
- Saud Arabia is the largest country in the middle-east with a population of 36.3 million (Global Media Insight). Among 36.3 million, it is estimated that more than one-third of the population are expatriates.
- Out of the total population, around 51.45% fall under the age-category of 25 to 54, which belongs to the working age population. The urban population percentage of Saudi Arabia is 84.7% which accounts to 30.36 million. This means that a significant majority of the total population lives in urban areas.
- According to the studies conducted by Global Data, it is estimated that the Saudi Telecom market would achieve a growth rate of more than 5% during the 2022-2026 study period.
- The key telecom service providers in Saudi Arabia are Saudi Telecom Company (STC), Integrated Telecom Company (SALAM), Mobily and Zain.
- Focusing on branching out the existing portfolio and offering additional services pertaining to Internet of Things, Cloud Computing etc can benefit the telecom service providers in the region. The implementation of telecom kiosks can benefit more than 13 million expatriate population living in Saudi Arabia, at present
Panashi FZCO is an emerging telecom kiosk provider in Saudi Arabia that provides comprehensive telecom kiosk integration and implementation for service providers in Saudi Arabia and in the middle-east.
UAE
- According to the data published by Global Media Insights, the current population of UAE (2023) is around 10.17 million. Out of 10.17 million, the major chunk of UAE population comprises expats which is around 9 million.Almost 89 percentage of the total population is the expatriate community from diverse foreign countries, mostly from Asia, middle-east and North Africa.
- Around one-third of the total population resides in Dubai. Based on 2021 statistics, the urban population in the Emirates was 87.3%.
- More than 200 nationalities reside in the UAE — a significant number of expatriates from South Asia.
- The percentage of working age population in the UAE is 64.15% which means that around 6.52 million belong to the age-group of 25-54.
- In connection with the UAE telecom market size, more than 2% CAGR increase is projected for the time period of 2021-2026. (Global Data)
- The key telecom service providers in the Emirates are Etisalat and Du.
- The market penetration of 5G and the arrival of 6G will have positive implications for UAE’s telecom market. Above all, the UAE telecom sector receives significant support and assistance from the UAE government in terms of policy-making and initiatives.
As the leading telecom kiosk provider in Dubai, UAE, Panashi FZCO offers comprehensive support and assistance to telecom clients in the UAE and other middle-east countries like Qatar, Bahrain, Kuwait etc.
Improve CX by eliminating the language barrier
In the post pandemic scenario, both the UAE and Saudi Arabia are considering to increase their expat population. To be more precise, both the nations are eyeing on skilled workforce to propel their sophisticated and diversified economies. Even despite the nationalization norms, the expatriate population is on the rise in both the UAE and Saudi Arabia. And the trend will continue as the countries are reliant on expats.
Both Saudi Arabia and the UAE are well-known for their immigrant population. The expatriate population has a significant role in their overall development and growth story.
The implementation of telecom kiosks can benefit telecom service providers in the middle-east, particularly the UAE and Saudi Arabia.
A Telecom kiosk becomes highly beneficial for the millions of expats living in these countries. The expat population can rely on telecom self-service kiosks to perform a wide range of service-related transactions.
Self-service telecom kiosks have a significant role in improving the customer experience. The kiosk machines operate 24/7 and are equipped with multi-language facility. This eliminates the “language barrier” faced by most of the expats during face-to-face interactions.
On the other side, the customer service team of the service provider need not hire additional representatives to handle multiple languages as it is taken care of by the telecom self-service machine (SSM).
In the customer point-of view, interacting in the native language helps them build confidence during interactions. The service providers can build rapport with expat customers by facilitating native language interactions. Ultimately, improved rapport means improved customer loyalty.
Read on to understand what telecom kiosks are further capable of.
Telecom self-service kiosk – services offered
A well-equipped Telecom kiosk serves as an independent box-branch or as an extended service facility deployed in the premises of a physical branch. The customers can easily access the following services via a telecom self-service machine (SSM).
- Instant Sim card issuance and replacement
- Service activation and deactivation.
- Bill payment and bill plan management
- Credit transfer facility
- KYC details processing
- Gift voucher issuance
- Redemption of reward points
Panashi telecom kiosk – Benefits
- Reduced footprint – By deploying a self-service machine, the service provider can operate with a much smaller footprint compared to a brick-and-mortar branch.
- Reduced expenses – smaller footprint, reduced number of staff means reduced operational expenses.
- Improved sales – In the customer point-of-view, added convenience, practicality, and control over the transactions is highly rewarding. And this facilitates improved sales opportunity for the service providers.
- Improved operational efficiency – the store achieves improved operational efficiency in minimum time.
- Remote monitoring facility – The service provider can remotely monitor the performance of the self-service Machine in real-time and make updates or special offers, if necessary.
- Feasible strategy for customer acquisition and retention – Customer retention is a measure of the overall customer experience. Self-service kiosk implementation helps to attract new customers and maintain them for a period of time.
- Get the most valuable customer feedback – The service providers may gather valuable customer feedback via telecom kiosks. Feedbacks help to gather customer suggestions or complaints regarding the services.
- Ideal for branding – Well-designed telecom kiosks help in business branding.
- Increase customer equity – Adding convenience, creating value for the customers, listening to their suggestions, providing flawless customer services, offering attractive deals etc can help increase customer equity.
- Customization options - As a leading Telecom kiosk provider in middle-east, Panashi offers self-service kiosk design customization to suit the requirements of the client.
Both Saudi Arabia and the Emirates have already built a digital-friendly environment that attracts investment in the IT and telecommunication sectors. A self-service machine (SSM) can be deployed almost anywhere where people have easy access to the kiosk machine. 2023 is the most favourable time to invest in telecom kiosk machines and facilitate improved customer experiences. Busy subways, tourist destinations, labour camps, premises of educational institutes – be it anywhere, self-service telecom kiosk implementation is a cost effective and feasible strategy to expand your business. If properly conceived and implemented, service providers in the middle-east can immensely benefit from their implementation.
